Master of Science in Wine Management

Programme opens in October 2009
Now recruiting
Programme dispensed entirely in English

Two years of specialised studies preparing for a managerial position in the wine sector

Joëlle BROUARD
Director of MSc in Wine Management
joelle.brouard@escdijon.eu

Ever since 1988 Burgundy School of Business has been organising a course specialising in the international wine. The Mastère Spécialisé (MS) in the International Wine and Spirits Trade has emerged as a reference training programme for professionals working in this sector. A particularly attractive feature is that participants can choose between following the course on a full-time or part-time basis. In order to meet market demand, the School is now offering a complementary programme for bachelor-level or equivalent candidates seeking to take up a managerial position in a business unit of the wine sector, whether inside or outside France. The programme has a strong commercial orientation but special emphasis is placed on the development of entrepreneurial capabilities.
If they are to successfully face up to the challenges of the 21st century, companies active in the wine sector will need to recruit managers capable of operating in an international context and of working with different kinds of people in terms of business, culture, language, etc.). Above all, the managers of tomorrow must be able to create and develop added value.
The MSc in Wine Management draws upon the expertise of an extensive international network of speakers, professionals and academic staff with an in-depth knowledge of the wine sector.

Objectives

• To train future managers in all aspects of management for wine companies in various wine-producing countries:
• Wine estates: taking over and running an estate
• Merchandisers
• Managers of cooperative wine cellars
• Wine merchants
• Distribution and marketing
• Sales agents
• Importers
• Distributors
• To train tomorrow’s managers of distribution or import companies for a) French, Italian, Spanish, Chilean or American countries (each country has its specific features), or b) international companies (having production or distribution subsidiaries in different countries)

Profession

The programme is aimed specifically at business unit managers with

• a strategic role in defining (or helping to define) the general strategy of the business unit
• a role in coordinating operational activities
• production: coordinating the technical management of the estate (organising work in the vineyard, storehouse and cellar)
• commercialisation: organising actions and action plans, reception and training of clients (distributing agents)
• a role in controlling and following up operations

Principal positions concerned

• profit centre manager: cellars, estates, wine houses
• head of wine estate (taking over or creating companies)
• in charge of distribution or import subsidiary
• in charge of professional organisations
• commercial agent for France; commercial agent for the international arena
• Manager of wine tourism activities

General presentation of the programme

- Total duration of the course: 460 hours
- Internship, professional thesis: 6 months in company + preparation of professional thesis
- Teaching language: English

Detailed presentation of the programme

	Modules	Duration (hours)	ECTS
Wine business fundamentals	Marketing	30	4
	Strategic management	30	4
	Finance	30	4
	Supply chain management	30	4
	Negotiation	30	4
Global and local challenges in wine management	Cross cultural management	15	2
	Entrepreneurship	15	2
	Family business management	15	2
Science and technology of wine	Viticulture and oenology	30	4
	Sensory analysis and wine tasting	30	4
	Vines and wines of the world	30	4
Personal development	Conflict management and team work	15	2
	Team building (seminar)	15	2
	Leadership	15	2
New world and old world experience	Specific wine marketing strategy	30	4
	International wine economy	30	4
	Wine tourism	30	4
	International retailing	30	4
Internship			6 months
Personal research	Research methodology	10
	Professional thesis		30
Total		460 hours	90

Organisation of the programme

The programme is spread over four semesters, with the academic year starting in early October.
If necessary, students can use the month of September to brush up their English (Burgundy School of Business can set up a special course for this purpose or students can make their own arrangements). Students must in all circumstances have the requisite language level when the courses start in October.

	Subjects	Hours
Semester 1	Wine business fundamentals Team building	165 hours
Semester 2	Global and local challenges in wine management Science and technology of wine Personal development	195 hours
Semester 3	Internship	6 months
Semester 4	New world and old world experience Research methodology Drafting of professional thesis	100 hours Work on professional thesis

Description of the work placement (internship) and organisation of the thesis

The six-month internship will take place in Semester 3 and will give participants the opportunity to put the concepts reviewed in Semesters 1 and 2 into practice. It will also be the occasion to build up the research project (professional thesis) which will be conducted in parallel with the courses of specialisation.

Profiles of participants

The MSc in Wine Management proposed by Burgundy School of Business is aimed at graduates (4 years after Baccalauréat or Bachelors level) with an academic background in management or technical (vine, wine, agrifood) fields, international trade, law or languages, and seeking to pursue a career in the wine sector and connected activities (dry matter, facilities, wine tourism, etc.).

An equivalent degree will be required for foreign students

Candidates will be required to fill in an application form and provide proof of their level. Shortlisted candidates will be called before a selection panel consisting of the programme director, a member of the teaching team and a professional. Candidates will be asked to take a written and oral test in order to ensure that they will be able to follow the programme (dispensed in English).

Director of MSc in Wine Management
Joëlle BROUARD
Tel : +33 (0)380 725 856 - Fax: +33 (0)380 725 999
joelle.brouard@escdijon.eu

Application Form for non Exchange students