Mastère Spécialisé in Marketing of Health and Food Industry

A unique master’s program with a big potential : health food

Valérie PHILIPPON
Director of MS in Marketing of Health and Food Industry
valerie.philippon@escdijon.eu

The Specialised Master's Degree in Health Food Marketing is built around a dual "business school" and "food science” expertise." It aims to equip you with a joint marketing/health-nutrition set of skills coupled to an international business outlook designed to help you take up the new challenges confronting the food industry and related fields – dubbed “the Phood Industry” (PHarmaceutical + fOOD) at SIAL 2006.

The exponential development of the concept of "health food" has brought with it the obligation to ensure that it is harnessed to the service of public health, that it is marketed ethically and that it is to the benefit of the end consumer. This in turn means taking full account of the needs and expectations of the various parties involved in this sector: nutritionists, manufacturers and consumers. Positioned at the centre of this virtuous circle, the Specialised Master's Degree in Health Food Marketing offers you a unique multidisciplinary training programme adapted to the needs of companies active in the “phood” industry.
Our graduates are much sought after in this fast-developing, buoyant and competitive sector of the market.

The Burgundy School of Business “Specialised Master's Degree in Health Food Marketing”, organised in partnership with ENSBANA (National Graduate School of Biology Applied to Diet and Nutrition), is a unique training programme attached to the VITAGORA Competitive Cluster (Taste-Nutrition-Health).

To find out more : ESC Dijon Bourgogne - Mastère Marketing Alimentation Santé

Director of MS in Marketing of Health and Food Industry
Valérie PHILIPPON
Tel : +33 (0)380 725 857 - Fax: +33 (0)380 725 999
valerie.philippon@escdijon.eu